Economic Development and Asset Management

COVID-19 for Businesses

Small Business COVID-19 Economic Relief Program

The City of Upland has developed the Small Business COVID-19 Economic Relief Program (SBCERP) to assist Upland commercial small businesses with 1-50 employees become COVID-19 compliant with governmental public health orders for the duration of the pandemic.  The SBCERP may provide up to $1,000 in a reimbursable grant to eligible business expenses for COVID-19 compliant purchases, such as:

  • Tables and Chairs (for outdoor service)
  • Umbrellas, Canopies, and Tents (for outdoor service)
  • Temporary Railing (for outdoor service)
  • Disinfectants
  • Personal Protective Equipment (PPE)
  • Any other business item, equipment, and/or material deemed eligible by staff that meets the intent of this program

To apply for assistance, download the application and submit it to the Development Services Department. SBCERP grants will be awarded on a first come first serve basis until program funding is exhausted. Please reference the SBCERP Guidelines and Application below.

Program will expire on October 31, 2020

Temporary Outside Dining Permit Application and Regulations

The City of Upland has established an Outdoor Dining Program for Upland in response to COVID-19. Temporary outdoor dining shall be permitted until October 31, 2020. Please visit to obtain outdoor dining application and requirements. Please reference the Temporary Outside Dining Permit Application and Regulations document below:

Temporary Outdoor Merchandise Display Permit

The City of Upland is now allowing retail stores within the Historic Downtown area to temporarily display merchandise outdoors while the streets are closed.  A Temporary Outdoor Merchandise Display application is required to be submitted and approved.  Temporary outdoor displays of merchandise will be allowed until October 31st.  Please click on the PDF below to view the Temporary Outdoor Merchandise Display application and requirements.

COVID-Compliant Business Partnership Program


The COVID-Compliant Business Partnership Program invests $30 million in supporting local businesses to ensure compliance with public health safety practices. To support our local small businesses and help ensure ongoing compliance with State and County Health orders and direction, San Bernardino County is implementing the COVID-Compliant Business Partnership Program. 

This program has two components:

  • Funding of $2,500 for eligible Small Businesses with 1-100 employees
  • Support and Partnership for ALL eligible County businesses who wish to become a COVID-Compliant Business Partner

Eligible businesses, per qualifying location, can receive up to $2,500. Applications are being accepted online at  

Deadline for Application now accepted until October 31, 2020. Please reference flyer below. Learn more and apply to become a COVID-Compliant Business by clicking here.   

Here are some of the recent revisions:

  • In addition to the $2,500 provided to participants, County is now offering $1,200 per business to restaurants and retail stores that have been forced to move outdoors in response to State regulations, such as stores located inside indoor malls, as well as churches, fitness facilities and service businesses. 
  • Short Term Rentals (STRs) can receive support of $500 to offset basic costs of safety improvements and increased sanitization requirements. Any additional STR under the same owner would be eligible for an additional $250 each.
  • All non-profits with a storefront or physical space are now eligible to participate.
  • Sole Proprietors (0 employees) are now eligible if there is a corresponding retail space or storefront.
  • Home-based businesses that service customers are now eligible (example: Home Daycare Centers).

Support Upland Businesses! View the San Bernardino County COVID Business Compliance Partners at this link. Prior to receiving this designation, small businesses must demonstrate compliance with State/County public health orders, and incorporate safety and social distancing practices and measures in their business operations.  

Calling All Californians: Shop Safe Shop Local

The State of California has announced a new campaign Calling All Californians: #ShopSafeShopLocal to encourage Californians to support all local small businesses in their communities, like the City of Upland, and help all of our diverse neighborhoods thrive.

We are proud to partner with the State of California in its campaign! The State has partnered with industry leaders and small business experts to provide California's small businesses with the tools and resources to help them adapt to the new marketplace and create in-person and online safe shopping experience for us all. Please visit the website link at

Some of these resources include:


Important Updates from the Governor

Industry Guidelines have been issued by  the California Department of Public Health (CDPH), in conjunction with Cal/OSHA, to help workplaces operate and reopen safely. The goal is a safer environment for workers and customers. Businesses may use effective alternative or innovative methods to build upon the Guidelines, but before reopening, all facilities must first perform a detailed risk assessment and implement a site-specific protection plan.

Industries that are currently allowed to resume full or modified operations, if they're permitted to open per County health rules, can be found on the industry guidance website. Stage 2 expansion will be phased in gradually. Some communities may move through Stage 2 faster if they are able to show greater progress. Counties that have met the readiness criteria and worked with the CDPH can open more workplaces as outlined on the County Variance Page.


California Department of Public Health (CDPH) announces new sectors that can reopen with modifications Statewide. See attached CDPH News Release.


**Click here for your restaurant to apply for the Great Plates Program**


Did you know that advertising on the Shop Upland App is available to ALL Upland businesses? Click here to learn more about advertising your business to Upland residents and beyond with the Shop Upland app!


Upland Executive Order 2020-1 of the Director of Emergency Services permitting temporary signage in the right of way for essential businesses. For businesses offering essential services, as designated by the California Department of Public Health in its list of Essential Critical Infrastructure Workers, and open to the general public with modified services levels, signs may be placed in the right-of-way subject to these limitations:
  • Temporary signs may be placed in the right-of-way and landscape areas of private property in the areas immediately adjacent to the business or shopping center.
  • Signs must be free-standing and be in the form of an A-Frame sign or a Banner affixed to the ground but cannot be attached to any existing structure, tree or parking lot light standard, etc.
  • A business may place one A-Frame sign or one Banner not to exceed 24 square feet per side or 4 feet in height on each street frontage. 
  • Signs shall not be placed to create a hazard for pedestrians or drivers, including line-of-sight obstructions within 20 feet of a corner radius.
Please see the Executive Order 2020-1 in PDF format attached below.


SAN BERNARDINO COUNTY NEWS RELEASES AND COUNTY HEALTH OFFICER ORDERS. Important news, resources and health officer orders in our battle against COVID-19. Click here to read the San Bernardino County Health Officer Orders and News Releases 

Guidance for Public Gatherings. Information for businesses in regard to recommendations for business operations responsive to the guidelines from the California Department of Public Health can be found here:, specifically guidance as it relates to gatherings and social distancing. 

Small Business Administration (SBA) COVID-19 Funding Options. The Small Business Administration (SBA) is offering funding options to California small businesses suffering substantial economic injury as a result of the Coronavirus (COVID-19).  Click here for SBA Disaster Assistance to CA Small Businesses Economically Impacted by COVID-19  

The Governor’s Office of Business and Economic Development (GO-Biz) has compiled helpful information for employers, employees and all Californians as it relates to the coronavirus (COVID-19) outbreak. Please click here to access the State’s GO-Biz site:

California Association for Local Economic Development (CALED) has prepared a page on their website with great information on Federal, State and local resources to assist businesses hit hard by the Coronavirus COVID-19. Please click on the link here:

San Bernardino County Economic Development Agency has created a page that highlights the current business relief programs available to businesses, including everything from SBA loan programs to utility programs. Please click on the link here:

Small Business Development Center (SBDC) - For COVID-19 business resources, and how SBDC can help your business, please click here: If you have any questions, please call Mary at the SBDC at (909) 983-5005. 


460 N. Euclid Avenue
Upland, CA 91786
(909) 931-4100

Hours of Operation:
Monday - Thursday
8:00 a.m. to 6:00 p.m.