The annual tradition continues with added features to enjoy with family and friends this holiday season.  This will be a festive event for everyone to enjoy!  Downtown Upland is transformed into a winter wonderland featuring:

Traditional Hometown Parade
     *Highlighting the festive Downtown and the beauty of our community.

Concert Featuring Pop Vision
     *Enjoy the winter night with a concert featuring your favorite dance music and a few holiday tunes too.

Kids Play Zone
     *Pet live Reindeer, and enjoy a Holiday Train Ride, Pony Rides, Bounce Houses, games, holiday crafts, face painting, and more.  Some activities offered for a nominal fee.

Photos with Santa
     *Bring your camera and your smile.

Expanded Food Vendors
     *Dine at one of the many local restaurants or enjoy a treat at the many food vendors featuring a variety of international delights.

Holiday Craft Boutique
     *Start of finish your holiday shopping at the quaint stores and shops or find a unique gift from a crafter at the boutique.

Parade Participation Application

• Applications will be accepted starting October 2.
• All applications must be complete and emailed to errodriguez@uplandca.gov by or before November 8. Applications are reviewed in order received.
• Priority will be given to Upland based businesses, clubs, and organizations.
• For questions, please call (909) 981-4501.

Vendor/Exhibitor Participation

• Applications will be accepted starting September 15
• All applications must be complete and emailed to errodriguez@uplandca.gov by or before October 4. Applications are reviewed in order received.
• For questions, please call (909) 981-4501.

Event Sponsors

• Sponsorships will be accepted now through November 16.
• For additional information, please call (909) 931-4280

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